Main Street Banners

Reserved dates

1. Organizations may reserve one week per month, and no more than three weeks per year.
2. Display dates are not guaranteed. Banners promoting city programs and events take priority.
3. Banner display dates are first-come, first-served. If the requested display date is not available, the city may suggest another date if one is available.
4. A previously-approved date may need to be bumped as circumstances and programs change. If this happens, the applicant will be notified.
5. Requested date must be at least 21 days and no more than 365 days from today.
6. Form must include a final rendering, final proof, or photo of actual banner that will be displayed.
7. A new Banner Date Request Form is required every year for all annual events. The city will not send a reminder to reserve a banner date for the next year.
8. There is no charge to display a banner on Main Street.
9. All banners (except some city banners) are displayed for one week.

Banner logistics

1. Banners are installed on Mondays by a Littleton Public Works Crew unless the crew has a higher-priority assignment such as snow-plow assignments or emergency repairs.
2. If there is inclement weather, the banner will be installed on the next day that the crew is available.
3. If Monday is a holiday, the banner will be installed on the next available day.
4. Organizations are responsible for designing, purchasing, delivering, and picking up their own banners.
5. Banners must promote a community-wide event within the Littleton city limits. An exception may be requested for Littleton-based businesses holding an event outside the city limits.
6. Banners cannot promote a commercial business's individual sales, specials, classes, workshops, etc.
7. Any banner that becomes torn or in any way deteriorates and becomes unsafe will be removed at the sole discretion of the city.
8. Only one banner will be displayed at a time.
9. Religious banners are not permitted.

Scheduling

1. The city reserves several weeks each year for city announcements, programs, and events, including the Bemis Summer Reading Program, Meet Greet & Eat events, Little Jam Concerts, the Fourth of July Festival, the Audi Denver Littleton Twilight Criterium, and the Friends Craft Fair.
2. The last two weeks in November are reserved for the city's Candlelight Walk banner. The month of December is reserved for the city's special lighted holiday banner.
3. Because of the large number of organizations wishing to display their banner each year, organizations may reserve one week per month, and no more than three weeks per year. Multiple banner display requests must be at least four weeks apart. Please request just one display date within a four-week period.
4. The city tries to accommodate requested display dates but dates are not guaranteed. If a requested display date changes, the applicant will be notified. Banners promoting city events take priority.
5. The city reserves the option at any time to rearrange the banner schedule to accommodate new or unscheduled city events; or to discontinue the placement of banners.
6. The city cannot change the date of your banner reservation if there is road construction or other scheduled or unscheduled disruptions on Main Street that week. 
7. Before completing the date request form, check the date table to make sure your desired display date has not already been reserved.

Design guidelines

1. For best visibility by passing motorists, banners should have very few words and a simple design.
2. Use high-contrast colors. Light-color text such as yellows and golds do not show up well unless they are on a dark background.
3. Don't use unnecessary text such as ordinals after the date (i.e., 12th, 22nd), complicated URLs, or long descriptions. A simple URL is easier to remember and can provide more information to motorists than a phone number. 
4. A final rendering, final proof, or photo of the final banner must be submitted with the date request form. Banners will not be approved without the final example.

Banner construction

1. Banners must be constructed of 18-oz. scrim vinyl, capable of withstanding most weather conditions that may exist such as high wind, rain, hail, snow, etc. Wind slits or flaps must be placed throughout the banner. 
2. All banners must be 30 feet wide and 36 inches high.
3. Banner must be hemmed on all four sides.
4. Banners must be supplied with reinforced metal grommets on all four sides through the hem (two layers of vinyl). Grommets on the long edges must be spaced approximately 12 inches apart starting at the corners. There must be three grommets on left and right side, at the top, center and bottom.

5. Any banner that becomes torn or in any way deteriorates and becomes unsafe will be removed at the sole discretion of the city.

Banner drop off

1. Complete banner drop-off instructions are emailed with the banner date approval confirmation.
2. Event name must be written in the upper corner on the back of the banner so it shows when the banner is rolled up. See photo for placement.
3. The name must be showing when the banner is delivered, so it can be identified without unrolling it.
4. The city will not send a reminder to drop off your banner.
5. Do not deliver banners to the Littleton Center (Littleton City Hall).

Banner pickup

1. Banners may be picked up from the Service Center on the first Wednesday after they have been displayed.
2. The city will not send a reminder to pick up your banner.
3. Banners left at the Service Center more than 30 days will be discarded.
   

For questions regarding the Main Street Banner Guidelines, contact the communications department.