City Logos & Logo Use Policy

Official trademark

The logo is the official trademark for the City of Littleton. The city's logo is instantly recognizable and makes it clear that information accompanying the logo is from the city, and is authoritative, trustworthy, and authentic. The familiar, easily-recognizable logo ensures clear and consistent branding across City of Littleton departments and programs.

The city's logo shall appear on all official city documents, marketing materials, signage, vehicles, and all other products and materials produced by and for the city. The city's logo may not be used by any entity outside the city organization without permission. 

The city does not allow the use of its logo on non-city printed and electronic publications, including but not limited to websites, social media channels, eNewsletters, videos, banners, flyers, brochures, reports, books, pamphlets, handouts, etc. Unauthorized use of the city's logo is prohibited.

Permission to use the city logo may be granted when the publishing organization has a formal relationship with the city such as a contract, sponsorship, agreement, partnership, grant, etc. For permission to use the city's logo, email the Communications department. 

Logo may not be altered

The logo shall not be altered in any way, such as using logo elements separately; appending any part of the logo to another logo or design element; changing the colors of any part of the 3-color logo. The following are examples of how the logo shall not be used:

Reversing the logo on darker colors	Left-aligning logo and logotype	Using an unapproved horizontal logo format	Altering any colors in the color logo	Changing the angle or orientation
Changing the size of the logo in comparison to the logotype	Changing the order of the logo elements	Replacing the logotype with a typed font, including the approved font	Reworking any of the elements of the logo into a new logo	Using the logo, or any part of the logo, as advertising or branding on any product or service that is not part of city government operations

Download the city's Brand Book and Logo Use Guide(PDF, 4MB) for detailed guidelines for using the city's logo.

• Non-city organizations, businesses, agencies, nonprofits, etc., require permission before using the city's logo;
• When scaling the artwork, the logo must remain proportionate to the original;
• NEVER alter the colors from the original 3-color design;
• When reproducing the logo on a dark background, always use the single-color logo in a high-contrast color.

Single-color logo

This logo is used for one-color applications such as reversing from a dark background, or one-color embroidery. The color of the logo does not have to be white, but it must be all one color, and must provide enough contrast between the background and the logo to ensure good legibility and visibility.

Download logo files

Each zipped file in the table below contains the following file formats:

• EPS - scalable vector image for printing; can be enlarged or reduced in size;
• TIF - high-quality graphic image used in print applications; cannot be enlarged but may be reduced;
• GIF - white background; small file size for use in emails or websites; cannot be enlarged but may be reduced;
• PNG - transparent background; cannot be enlarged but may be reduced;
• SVG - scalable vector graphic used in HTML.

Color logo (never alter these colors) - horizontal, with "Colorado" Littleton Colorado, color.ZIP(ZIP, 427KB)
Single-color logo (all logo elements must be one color) - horizontal, with "Colorado" Littleton, Colorado, black.ZIP(ZIP, 650KB)
Color logo (never alter these colors) - square Littleton, square, color.ZIP(ZIP, 678KB)
Single-color logo (all logo elements must be one color) - square Littleton, square, black.ZIP(ZIP, 325KB)