City Logos & Logo Use Policy

Official trademark

eg1-Littleton Colorado logo.png The logo is the official trademark for the City of Littleton. The city's logo is instantly recognizable and makes it clear that information accompanying the logo is from the city, and is authoritative, trustworthy, and authentic. The familiar, easily-recognizable logo ensures clear and consistent branding across City of Littleton departments and programs.

The city's logo shall appear on all official city documents, marketing materials, signage, vehicles, and all other products and materials produced by and for the city. The city's logo may not be used by any entity outside the city organization without permission. 

The city does not allow the use of its logo on non-city printed and electronic publications, including but not limited to websites, social media channels, eNewsletters, videos, banners, flyers, brochures, reports, books, pamphlets, handouts, etc. Unauthorized use of the city's logo is prohibited.

Permission to use the city logo may be granted when the publishing organization has a formal relationship with the city such as a contract, sponsorship, agreement, partnership, grant, etc. For permission to use the city's logo, email the Communications department

Logo may not be altered

The logo shall not be altered in any way, such as using logo elements separately; appending any part of the logo to another logo or design element; changing the colors of any part of the 3-color logo. The following are examples of how the logo shall not be used:

city logo - background too dark prohibited city logo alteration - logo moved to left-alignment
prohibited city logo alteration - moved logo in line with logotext
prohibited city logo alteration - changed colors of logo
prohibited city logo alteration - altered angle of logo
 Reversing the logo on darker colors Left-aligning logo and logotype Using an unapproved horizontal logo format Altering any colors in the color logo Changing the angle or orientation
prohibited city logo alteration - altered the size of the logo in proportion to the logotype
prohibited city logo alteration - changed the order of logo and logotype
prohibited city logo alteration - changed the font of logotype
prohibited city logo alteration - changed font of logotype
prohibited city logo alteration - extra text added under logo
Changing the size of the logo in comparison to the logotype Changing the order of the logo elements Replacing the logotype with a typed font, including the approved font Reworking any of the elements of the logo into a new logo Using the logo, or any part of the logo, as advertising or branding on any product or service that is not part of city government operations

Download the city's Brand Book and Logo Use Guide(PDF, 4MB) for detailed guidelines for using the city's logo.

  • Non-city organizations, businesses, agencies, nonprofits, etc., require permission before using the city's logo;
  • When scaling the artwork, the logo must remain proportionate to the original;
  • NEVER alter the colors from the original 3-color design;
  • When reproducing the logo on a dark background, always use the single-color logo in a high-contrast color.

White city logo reversed out of a dark backgroundSingle-color logo

This logo is used for one-color applications such as reversing from a dark background, or one-color embroidery. The color of the logo does not have to be white, but it must be all one color, and must provide enough contrast between the background and the logo to ensure good legibility and visibility.City logo with white lettering and red-yellow detail - not allowed

 


Download logo files

Each zipped file in the table below contains the following file formats:

  • EPS - scalable vector image for printing; can be enlarged or reduced in size;
  • TIF - high-quality graphic image used in print applications; cannot be enlarged but may be reduced;
  • GIF - white background; small file size for use in emails or websites; cannot be enlarged but may be reduced;
  • PNG - transparent background; cannot be enlarged but may be reduced;
  • SVG - scalable vector graphic used in HTML.

Color logo (never alter these colors) - horizontal, with "Colorado"

Littleton Colorado, color.ZIP(ZIP, 427KB) 

Littleton Colorado logo

Single-color logo (all logo elements must be one color) - horizontal, with "Colorado"

Littleton, Colorado, black.ZIP(ZIP, 650KB) 

Littleton Colorado logo

Color logo (never alter these colors) - square

Littleton, square, color.ZIP(ZIP, 678KB) 

 Littleton Colorado logo

Single-color logo (all logo elements must be one color) - square

Littleton, square, black.ZIP(ZIP, 325KB)

Littleton Colorado logo