City Logos & Logo Use Policy
Official trademark
The "Littleton" logo is the official trademark for the City of Littleton. The city's logo is instantly recognizable, making it clear that information accompanying the logo is from the city, and is authoritative, trustworthy, and authentic. The familiar, easily-recognizable logo ensures clear and consistent branding across City of Littleton departments, programs, and projects.
The city's logo shall appear on all official city documents, marketing materials, signage, vehicles, videos, and all other products and materials produced by and for the city. The city's logo may not be used by any entity outside the city organization without permission.
Permission to use the city logo may be granted when the publishing organization has a formal relationship with the city such as a contract, sponsorship, agreement, partnership, grant, etc. Non-city organizations, businesses, agencies, nonprofits, etc., require permission before using the city's logo. To request permission to use the city's logo, use the City Logo Request Form button on this page.
The city does not allow the use of its logo on non-city printed and electronic publications, including but not limited to websites, social media channels, eNewsletters, videos, banners, flyers, brochures, reports, books, pamphlets, handouts, etc. Unauthorized use of the city's logo is prohibited.
RGB Horizontal |
RGB Square
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Single Color Horizontal |
Single Color Square |
Two logo styles: horizontal and square
The Littleton logo is available in two styles: "horizontal" and "square." Each style has an RGB version and a single-color version.
Two color choices: RGB or Single Color
RGB logo shall only be placed on a white background. RGB logos shall not be altered in any way such as using logo elements separately, appending any part of the logo to another logo or design element, or changing the colors of any part of the logo.
If logo must be placed on a non-white background, the single-color logo shall be used. Logo color can be any color that coordinates with the overall design, but the entire logo must be all one color, and provide enough contrast between the background and the logo to ensure ADA legibility.
Logo may not be altered
The following examples show how the logo shall NOT be used:
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| RGB logo on a non-white background |
Left-aligning logo and logotype |
Altering any colors in the RGB logo |
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| RGB logo with a white outline |
Changing the order of the logo elements |
Reworking any of the elements of the logo into a new logo |
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| Changing the size of the logo in comparison to the logotype |
Changing the angle or orientation |
Replacing the logotype with a typed font, including the approved font |
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| Unapproved horizontal logo format |
Using the logo, or any part of the logo, as advertising or branding on any product or service that is not part of city government operations |